Sting Kombucha is an alcoholic kombucha brand I created who’s intention is to drive those who are looking for a healthier alternative to alcoholic drinks to pick something new off the shelves. The idea behind this brand is to help steer adults 21 or older into making healthier lifestyle choices. My goal was to create a recognizable brand that is new and intriguing but also enticing enough to be a household item. Sting would use environmentally friendly production methods such as using recycled materials for its packaging, as well as donate proceeds to organizations that help in wildlife conservation.

Not only will this drink be a healthier alternative to alcoholic beverages, it will make customers feel good mentally and physically about this brand and hopefully brand loyalty.